A somewhat popular method of owning a website that brings in money is to set up an affiliate marketing website. Basically, writing content and aiming the website at certain keywords, a website is advertising a product or service that another larger company is selling. However, having a niche website can help focus on a particular keyword and gain exposure. Using this method and displaying referring products and links to the company website, users will follow and buy what they were looking for – with the affiliate marketing website getting a small percentage. This has been a popular activity by many internet entrepreneurs but such a website is harder to gain visibility within search engines – and so special techniques are implemented.