Google Have Bought The UK Comparison Site BeatThatQuote.com

It has just been announced that Google have bought the UK comparison site www.beatthatquote.com for £37.7m. This is quite an interesting move by Google as it is a website that allows you to search and compare for cheaper prices across the financial, insurance, and shopping industries. Your typical price comparison website.

BeatThatQuote.com today was sold to Google for GBP37.7 million. We think this deal is a tremendous opportunity for our company to develop new and innovative options for personal finance in the UK.

Our team is excited about becoming a part of Google. We look forward to working with their engineers to create new tools making it easier for consumers to choose the right financial products. We think we can offer more transparency and better pricing information than existing online offerings.

So why is Google getting involved with actually buying a price comparison website? They are typically getting their hands into everything now but with the power of the biggest and best search engine, all that data, and now also owning a price comparison website – the possibilities are incredible.

Google Dominating New Markets

I remember attending the Distilled Pro Seminar event in 2010 and even though there were some great actionable tips and link building thoughts shared, it was David Naylor’s presentation that seemed to stick out the most.

He warned that Google would start to dominate and it would be a really bad thing. Some people laughed but to be fair he wasn’t the only one that thinks like this. He singled out the price comparison vertical and I don’t know if you have ever typed “credit cards” into Google UK:

It will be interesting to see how this plays out… I’m sure some are interested in what Google are up to whilst others are slightly more concerned at what is going on. It may not even officially go through depending on any legal challenges.