A powerful factor for optimising websites to appear higher in search engine result pages (SERP’s) is link building. This is a form of off-page optimisation which involves obtaining links from other websites and has extreme differences concerning its approach within the search industry.
To achieve decent results for your targeted keywords it is necessary to conduct a link building campaign. However, the hard part is you need to get other sites to link to you – this is done in various ways either naturally, targeted, through friendships, or by payment & advertorial space.
Link Profile Quality
It is important to ensure a website has a good link profile which includes quality links as search engines have been consistently reducing the impact of certain link building factors that may suggest a website is working to increase web visibility and search engine rankings via methods which are against their respective guidelines.